The Cool Girl Label Your Closet Needs

By: Kati Clarke

A newfound favorite of some of my favorite go-to style muses including Bella Hadid and Emily Ratajkowski, Orseund Iris is the ultimate cool girl label that is sure to up your style game this year. Created by 24 year old Alana Johnson, Orseund Iris features designs with cropped silhouettes and figure-forming cuts that are oh-so flattering. Their pieces are sure to make every girl's outfit go from dull and ordinary to model off-duty in seconds. 


With just being in business for only a few years, Johnson has become famously known for her classic, reformed basics. Johnson describes her designs as "season-less" garments that are closet staples. Orseund Iris first began as a collection based label and quickly transitioned to a non-seasonal brand that is attracting "it" girls such as Kourtney Kardashian and Cami Morrone. One of the visions at O.I is to offer eclectic, feminine and rare pieces you can't find anywhere else. 


Based in Brooklyn, New York, OI's tops range between $100-$600. Johnson's pieces are thought of and curated from her love of vintage pieces. She gets her inspiration from looking at the fashion industry in her "own" way. In Johnson's case, designed less is so much more. The styling that can be done with these pieces is truly endless and can be interpreted in so many different ways. High fashion meets street style with this bold, daring and chic label. The future is looking extra bright at Orseund Iris! 

What do you think about this brand's designs? Let us know in the comments below!