Roger Federer Trades Nike for Uniqlo In a Million Dollar Apparel Deal

By: Valeria Ramos

After 21 years of sporting his custom "RF" logo Nike gear on tennis courts around the world, Roger Federer has made a switch from one apparel company to another. Walking out on the Wimbledon courts today, Federer was wearing the usual all-white uniform, only with Uniqlo logos instead of the Nike swoosh he's been rocking since 1994. 

Federer wearing Uniqlo at Wimbledon on Monday. (Steve Paston, PA Images, Getty Images)

Uniqlo, a Japanese brand, lured the grand slam champion with a 10 year, $300 million deal. Although we can expect to see Federer in Uniqlo clothing from now on, his shoes will most likely remain Nike, being that Uniqlo doesn't make tennis shoes. 

"I am excited to wear Uniqlo today," Federer said after his match on Monday. "It's been a long time coming."

Whether or not Nike will continue to sell and market the "RF" shoe and clothing line is unclear, although Federer hopes to have his initials available for use going forward with Uniqlo. 

"The RF logo is with Nike at the moment, but it will come to me at one point," Federer said. "I hope rather sooner than later, that Nike can be nice and helpful in the process to bring it over to me. It's also something that's very important for me, for the fans really."

Uniqlo welcomes Federer to their brand via Twitter. 

With a brand ambassador as shiny as the trophies he's collected, Uniqlo is surely predicting a sales boost now that they've got Federer on their team.

However, as he collected another win at Wimbledon today, it is clear that Federer will continue to defend his status as a tennis legend, no matter which logo is on the clothes he's wearing.