Equinox and SoulCycle Face Backlash

By: Valeria Ramos

Smith Collection/Gado Getty Images

Smith Collection/Gado Getty Images

After news spread that Stephen Ross - the owner of the Miami Dolphins, SoulCycle, and Equinox - is fundraising for Trump's 2020 reelection campaign, people are calling it quits on their gym memberships.

According to the Washington Post, Ross is organizing a fundraising luncheon to support Trump where tickets range from $5,600 to $250,000.

Hashtags #cancelequinox and #boycottequinox quickly grew in numbers after celebrities and gym members alike took to Twitter to voice their disappointment regarding Ross' support of Trump's reelection.

Billy Eichner wrote his 2.2 million followers, “Just contacted @Equinox to cancel my membership after many years. Money talks, especially with these monsters.”

The P.R. teams at SoulCycle and Equinox responded quickly, both releasing statements distancing themselves from their chairman, claiming that he is a "passive investor."

SoulCycle and Equinox are only two of Ross' many business ventures. The Miami Dolphins owner also founded a nonprofit, RISE, "that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations.”

A football player on Ross' team called the billionaire out for hosting this luncheon as well. Dolphins wide receiver for the Dolphins Kenny Stills wrote, “You can’t have a nonprofit with this mission statement then open your doors to Trump.”

In addition to financing several businesses through his investment firm, RSE Venture, Ross was also a developer of New York's Hudson Yards.

Fashion designer Prabal Gurung, who had been planning his ten-year show to premiere at Hudson Yards' The Vessel, announced on Twitter he would be pulling out due to Ross' fundraiser.

Ross' Hamptons fundraiser for the reelection of President Trump is planned for tomorrow. After this backlash, however, Ross released a statement, clarifying his support of the Trump campaign.

“I always been an active participant in the democratic process,” the statement reads. “I have known Donald Trump for 40 years, and while we agree on some issues, we strongly disagree on many others, and I have never been bashful about expressing my opinions.”